You’ve probably come across quite a few other offers for creating a budget website or so-called "affordable custom website" before finding us. Have you noticed how almost all of them include an SEO setup service? But do you actually know what SEO is and how it impacts the quality of your online presence? The following paragraphs will guide you through the most important aspects.
What exactly is SEO?
SEO, or Search Engine Optimisation, refers to the various settings on your website that determine where your business ranks when someone searches for a particular service on Google, Bing, or other search engines.
For example, if you run a small business such as a beauty salon in Sofia or a family hotel in Bansko, try this experiment: open Google and imagine you’re a potential customer searching for either a salon or a hotel. On which page does your website appear? Experience shows that, far too often, small businesses and independent practitioners don’t even make it to the first three pages on Google. Why is that? Here’s our take on the issue.
State of the Market
In the Bulgarian market, those offering website-building solutions are usually some type of a developer or another. On its own, this wouldn’t be a problem... unless, of course, you happen to be a small business or a freelance professional. In such cases, you’re confronted with two serious challenges – the high cost of hiring a developer and designer on the one hand, and limited business resources on the other. What do we mean by this?
Developers play a crucial role in the optimisation process, but their focus is often on the technical aspects of the site. They know how to set up the website to meet the technical requirements of search engines, but that alone is not enough to build a sustainable SEO strategy. Developers often lack a deep understanding of market dynamics or the needs of end-users. They can’t always predict which keywords or phrases are important to your target audience, or how to structure the content to address real customer concerns.
This can result in technically flawless website that fails to generate the necessary traffic or audience engagement.
How do we overcome this challenge?
If you want your SEO strategy to be truly effective, it’s crucial that business leaders are involved in the process. A CEO, product manager, or marketing manager has a unique perspective, enabling them to align SEO strategies with overall business objectives. These individuals not only understand what’s important to customers, but also how your products or services solve real-world problems. They can devise strategies that don’t just drive traffic to your site but also result in meaningful conversions and business growth. For instance, a product manager might identify key features that customers are searching for and recommend relevant keywords and content for optimisation. This approach will help create SEO content that is both well-optimised and genuinely useful to your audience.
In the cotext of building trust and authority for your brand, it is crucial to create a sustainable SEO strategy for your SMB. Users tend to trust websites that appear on the first few pages of search results. This trust can lead to higher conversions and customer loyalty. For this reason, we believe that although SEO involves many technical aspects, it should be viewed as a fundamental marketing tool that plays a key role in your overall business growth strategy. Search engine optimisation impacts brand visibility, customer trust, and the overall user experience.
FINAL WORDS
Search engine optimisation is not just a job to be handed over to the developers; it’s a strategic element that requires a business-oriented approach and leadership. By getting the business leaders and product owners involved in the SEO setup, you’ll be able to create sustainable strategies that will bring long-term success.
Don’t underestimate the power of SEO – it’s a vital tool for growing your business. Investing in the right strategy, led by experienced business professionals, can be the difference between a thriving online business and one that falls short.
