Your Website - Web Developer or Digital Marketing Agency?

You own a small business and want to enhance your online visibility. To achieve this, you need a website, but you're uncertain whether to hire a freelance developer or a digital marketing agency.

When it comes to establishing a website for your business, many small and medium-sized business owners wonder: "Is this more of a marketing or a technical endeavour?" While the technical aspects are crucial, it's essential to recognise that you cannot leave developers to their own devices. You need a product or marketing owner to guide and supervise the project, as many elements of website creation directly impact product positioning and marketing capabilities.

Technical Aspects

Building a website involves significant technical components, such as choosing the right platform (like WordPress, Wix, or Shopify), programming, and hosting. These decisions require specialised knowledge, but they shouldn't be left solely in the hands of developers. A strong technical foundation is vital for loading speed, mobile compatibility, and security, but technical prowess alone is not sufficient to ensure popularity among end users or better results in Google search.

The Role of the Product / Marketing Owner

It's crucial to remember that your website serves as the face of your business in the virtual space. Therefore, we recommend viewing it not just as a digital business card, but as an integral part of your product catalog—one that requires a dedicated product specialist—or as a key element in positioning your brand online, for which you'll need the expertise of a marketer.

Having such a role in place is crucial for the successful creation of a website. This person must ensure that technical decisions align with user experience and accurately reflect how your product is positioned in the market. A marketing owner can ensure that the website is optimised for search engines, that the content is engaging, and that calls to action (CTAs) are clear and effective.

CONCLUSION

Ultimately, creating a website is a combined endeavour that requires both technical and marketing efforts. Without the guidance of a marketing owner, the project risks failing to accurately reflect product positioning and marketing objectives. The best approach is to integrate technical expertise with marketing strategies to ensure your business is successfully represented online.